After nearly two decades serving customers in the United States, a golf cart and powersports dealership has planted its flag in Mexico’s tourism industry. Coyne Carts And Powersports recently opened two locations in Cabo San Lucas, betting that the region’s mix of residential communities, rental operators, and golf facilities represents untapped demand for recreational vehicles.
The move reflects a broader shift in how recreational vehicle dealers are thinking about international markets. While Mexico’s resort towns have long relied on golf carts for transportation, the market has historically been dominated by scattered local suppliers. The arrival of an established golf cart and powersports dealership with U.S. experience signals potential changes in how these vehicles are sold and serviced in the region.
Targeting Three Distinct Markets
The company’s strategy focuses on three customer segments that define recreational vehicle sales in resort areas: individual homeowners looking for neighborhood transportation, rental companies serving tourists, and golf courses maintaining fleets. Each group has different priorities—homeowners want customization options, rental operators need reliability and service support, while golf courses typically purchase in volume and prioritize long-term value.
What the dealership is offering to differentiate itself comes down to fundamentals: more vehicle options than competitors, competitive pricing, and extended warranty coverage. The company also advertises worldwide shipping capabilities, which could appeal to international property owners in Mexico’s vacation home markets.
Expansion Plans Point to Growing Confidence
The real indicator of the company’s ambitions lies in what’s coming next. Plans are already in motion to open locations in Cancun and Puerto Vallarta during the fourth quarter of 2026. These aren’t random selections—they represent Mexico’s three major resort corridors on both coasts, each with established expatriate communities and thriving tourism infrastructure.
The timeline suggests the company is taking a measured approach rather than rushing to blanket the country with locations. Opening in late 2026 gives the Cabo operations two years to establish supply chains, build service networks, and prove the business model before replicating it elsewhere.
Industry Experience Meets New Territory
Starting in 2008, the business built its foundation in the U.S. market during a period that saw golf carts evolve from purely functional golf course vehicles to popular alternatives for neighborhood transportation and recreational use. That experience now gets tested in a different regulatory environment, with different customer expectations and infrastructure challenges.
The company operates as both a dealer and an importer-distributor, which means it’s managing the entire supply chain from international sourcing to final sale. This vertical approach could provide cost advantages but also requires navigating Mexican import regulations and establishing parts inventory for ongoing service needs.
For property owners and businesses in Mexico’s resort communities, the expansion of powersports vehicle options may create more competitive pricing and service choices. Whether this model succeeds will likely depend on execution basics: Can the company maintain parts availability? Will warranty service be as accessible as promised? And can pricing remain competitive once operational realities set in? The answers will emerge as the Cabo San Lucas locations mature and expansion plans either proceed or get revised.
