Nashville’s acclaimed country music trio is bridging the gap between music and outdoor recreation through an innovative partnership with fishing industry leader Zebco. The collaboration centers on promoting the iconic ZEBCO 33 fishing reel, bringing together two cherished American pastimes.
Family Harmony Meets Fishing Tradition
The partnership feels natural for the Sitze brothers – Andy, Chad, and Dennijo – who make up Flat River Band. Having grown up performing in a multi-generational family band with residencies at major attractions like Silver Dollar City and Dollywood, they understand the importance of tradition. Their award-winning harmonies have earned them spots alongside country music legends like Alison Krauss, Ricky Skaggs, and The Gatlin Brothers.
Creating New Connections
The collaboration promises to deliver special events and giveaways that celebrate both music and fishing culture. It’s a fitting match for Flat River Band, whose recent vinyl release “God Bless the Radio” has garnered praise across Americana and country music circles. Their recent collaboration with the Oak Ridge Boys on “Leaving Louisiana in the Broad Daylight” showcases their continued evolution, having already amassed over five million social media views.
Looking Ahead
As the band continues to expand their audience, this partnership represents more than just a promotional campaign. It’s an authentic connection between their musical heritage and the outdoor lifestyle many of their fans embrace. The Nashville-based country performers have already proven their versatility, with their music featured in the 2018 film “The Least of These, A Christmas Story” alongside industry veterans like Duane Allen and Deborah Allen.
The collaboration aims to reach both dedicated anglers and country music enthusiasts, creating shared experiences that celebrate American outdoor culture. Through this partnership, both brands hope to introduce their passions to new audiences while honoring the traditions that brought them together.
Building on Success
With No. 1 hits on the bluegrass gospel charts already under their belt, Flat River Band’s partnership with Zebco marks another milestone in their journey. The band’s authentic approach to both music and outdoor life positions them uniquely in the country music scene, where genuine connections with fans remain paramount.
Fans can look forward to exclusive content and special events that will bring together the worlds of country music and fishing, creating new traditions for both communities to share.
