A decade-old compression wear company is betting that medical expertise and targeted product lines will capture the growing market for science-backed pain relief solutions. CopperJoint, now under female ownership, has restructured its business model to include three distinct product categories while expanding its direct-to-consumer presence.
The copper-infused compression wear brand has divided its offerings into Everyday, Performance, and Wellness lines, each targeting specific consumer needs. The Everyday line focuses on all-day comfort and support, Performance caters to athletes and active individuals, and Wellness provides medical-grade recovery and rehabilitation products.
The strategic shift comes as the company relaunches its direct-to-consumer platform while maintaining its established presence on Amazon and other online marketplaces. A Mayo Clinic trained orthopedic surgeon now advises the brand on product development, marking a move toward more medically-informed offerings in the competitive pain relief market.
With more than 100,000 customer reviews accumulated over its 10-year history, the company has built a substantial user base for its copper-infused products. The metal has been studied for its potential anti-inflammatory and odor-resistant properties
The new ownership structure represents a broader trend in the health and wellness industry, where female entrepreneurs are increasingly taking leadership roles in companies that serve predominantly female customer bases. Women make up a significant portion of compression wear consumers, particularly for products addressing joint pain and mobility issues.
CopperJoint’s expansion into medical-grade products through its Wellness line positions the company to compete with established orthopedic brands that have traditionally dominated hospital and clinical sales channels. The addition of an Dr Nicholas Strasser suggests the company aims to strengthen its credibility among healthcare professionals who often recommend compression products to patients.
The direct-to-consumer relaunch allows the brand to control its customer experience more directly while gathering data on purchasing patterns and product preferences. This approach has become increasingly common among health and wellness brands seeking to reduce dependence on third-party retailers and build stronger relationships with their customer base.
The orthopedic wellness company enters a market projected to grow significantly as aging populations and increased sports participation drive demand for non-invasive pain management solutions. The global compression therapy market has seen steady growth, with copper-infused products representing a specialized segment that appeals to consumers seeking alternatives to traditional pain relief methods.
