When Elāna Rheinhart noticed a persistent gap in 2018, she made a dramatic career shift. While running a mortgage business, she observed that small business owners understood social media’s potential but lacked the time and expertise to execute it effectively. So she pivoted completely, founding what would become SOL Social Media Agency, a company dedicated to solving that exact problem.
The challenge Rheinhart identified remains relevant today: business owners are stretched thin trying to manage operations while simultaneously maintaining an active social presence. “There are so many activities to do to market to your potential customers and retain past customers, but it’s hard to do it all and actually run your business,” she explains. Her solution was to build a team that handles everything from content strategy to analytics reporting.
A Full-Service Approach to Social Strategy
SOL Social Media takes on the complete workload of managing client accounts. The agency’s social media management services cover what to post, when to post, and how to format content for maximum impact. This includes creating reels, maintaining consistent visibility, and building communities around their clients’ brands.
The agency assembles teams of content creators, engagement managers, and platform experts who work together on client accounts. Their approach is built on data analysis, tracking performance metrics, and adjusting strategies based on what the numbers reveal. Each client receives monthly analytics reports showing the results of these efforts.
What sets the agency apart is its focus on organic growth rather than paid advertising. The team emphasizes genuine audience engagement and community building, targeting specific customer profiles through strategic content and interaction. They work to keep businesses visible to both potential customers and referral partners who might send business their way.
Customized Strategy for Every Client
Rheinhart’s team recognizes that cookie-cutter approaches don’t work in social media. Their content creation and strategy development process starts with understanding each business’s unique position and goals. They develop data-driven strategies aligned with specific brand objectives, then create visuals and copy designed to resonate with the target audience.
The agency serves small to medium-sized businesses across the United States, a market segment that often can’t justify hiring full-time social media staff but needs professional-level execution to compete online. By outsourcing to specialists who stay current with platform changes and trending formats, these businesses gain capabilities they couldn’t develop internally.
Looking ahead, SOL Social Media has ambitious growth plans, aiming to expand by 50% over the next year. For Rheinhart, who continually invests in learning and skill development, the goal is to remain ahead of the constant changes in social media marketing and audience engagement. It’s a far cry from the mortgage industry, but the transition has allowed her to address a real need in the small business community while building a company around a skill set that becomes more valuable each year.
