The traditional cooking show format just got torched. At Home with Chef Jonathan, a new series streaming on Roku through the Discovered TV app, abandons the polite kitchen etiquette of conventional food television for something rawer, louder, and decidedly more dangerous for daytime viewing.
Celebrity Chef Jonathan Scinto and co-host Chef Ricky Robertson have created a culinary talk show that carries a 17+ rating for good reason. The show features unfiltered language, alcohol consumption, adult themes, and open discussion of THC and CBD use—elements that would send traditional Food Network executives scrambling for their censorship buttons.
The format blends cooking demonstrations with the conversational chaos of a late-night talk show. Scinto and Robertson prepare quick recipes and experimental food combinations while diving into discussions about sports, entertainment, gadgets, and whatever else strikes their fancy. The show actively features emerging brands and innovative products, creating a platform where culinary creativity meets product discovery in an environment that’s anything but corporate-friendly.
This same duo, competing as “2 Brotha’s from Anotha,” will bring their explosive energy to the 13th Annual World Food Championships at the Indiana State Fairgrounds from October 16-19, 2025. Currently ranked as the #2 chef team globally, they’re the sole representatives from Long Island in a competition that draws participants from 35 states and 30 countries.
The World Food Championships represents a unique convergence of culinary competition and entertainment spectacle. The event combines the competitive intensity of March Madness with the production values of American Idol, creating what has become one of the most-watched food competitions globally. For Scinto and Robertson, it’s familiar territory—they’ve secured two top-three finishes in their previous appearances, missing first place by margins of just 0.36 and 1 point respectively.
The team’s media footprint extends well beyond their new Roku series. Both chefs have appeared on Food Network’s Chopped, Prime Video, FOX, and in publications including Forbes and Good Housekeeping Magazine. Their previous collaboration, Family Kitchen Revival, currently streams on The Roku Channel, adding to a combined viewership that JS Entertainment estimates at over 10 million across various platforms.
Their social media presence spans Instagram, Facebook, TikTok, and LinkedIn, reaching more than 5 million users with content that mirrors the unscripted energy of their television work. This digital engagement becomes particularly valuable during live competitions like the World Food Championships, where real-time content creation and audience interaction drive viewership beyond the 15,000 in-person attendees.
The partnership between Scinto and Robertson represents a calculated risk in food media. By explicitly targeting adult audiences and abandoning the family-friendly constraints of traditional cooking shows, they’re betting that viewers want something more authentic than another demonstration of knife skills and plating techniques. Their approach treats the kitchen as a stage for broader cultural commentary, where food becomes the entry point for conversations that would typically be reserved for bars or comedy clubs.
For brands looking to align with this unconventional culinary team, the opportunity extends beyond traditional product placement. The show’s commitment to featuring innovative and emerging brands creates partnership possibilities that feel organic rather than forced, while the World Food Championships appearance offers live event activation and content creation opportunities.
As cooking shows continue to proliferate across streaming platforms, At Home with Chef Jonathan distinguishes itself not through technical innovation or exotic ingredients, but through its willingness to embrace the messier, more honest side of kitchen culture. It’s a gamble that the audience for food content extends beyond those seeking recipe inspiration to include viewers who simply want to be entertained by people who happen to know their way around a kitchen.
