A Los Angeles-based jewelry brand specializing in handcrafted 18K gold bangles and bracelets has captured industry attention with its unisex designs, earning first prize for best unisex design from Instore Magazine in May.
Bangelle distinguishes itself in the luxury jewelry market through its dedication to solid gold pieces crafted entirely by hand. Local master jewelers in Los Angeles create each piece, maintaining the brand’s commitment to artisanal craftsmanship and timeless design.
The brand launched with a focused vision: creating solid gold pieces that transcend traditional jewelry categories. Rather than following conventional gender-specific designs, the collections feature bold, substantial pieces designed to appeal to gold enthusiasts regardless of age or gender. This approach reflects a growing trend in the luxury jewelry market toward versatile, investment-worthy pieces that can be worn daily.
Each design in the collection showcases a signature aesthetic that balances sleekness with luxury. The pieces function equally well as standalone statements or as part of layered combinations, adapting seamlessly from daytime professional settings to evening occasions. This versatility has become a hallmark of the brand’s appeal to collectors who value both form and function in their jewelry investments.
While the initial collection consisted exclusively of bangles and bracelets, the brand has expanded its offerings to include rings, earrings, and necklaces. Despite this growth, a cohesive design philosophy connects all pieces. Founder Elle Pirmoradi describes this consistency as similar to musical variations, where an underlying aesthetic theme weaves through different models while allowing each piece to maintain its distinct personality.
The Instore Magazine award represents significant recognition within the jewelry industry, particularly for an emerging brand focused on challenging traditional design categories. The publication’s acknowledgment of excellence in unisex design highlights a shift in consumer preferences toward jewelry that defies conventional classifications.
For jewelry aficionados who maintain daily wear collections, the brand’s emphasis on durability matches its aesthetic appeal. The solid 18K gold construction ensures pieces can withstand regular wear while maintaining their appearance, addressing a common concern among collectors who prefer wearing rather than storing their investments.
The brand maintains an active presence on Instagram at @bangelle.jewelry, where followers can view new designs and styling suggestions. The complete collection of handcrafted pieces can be found at www.bangelle.com where the full range of designs is showcased, from foundational bangles to newer additions that expand the brand’s artistic vision while maintaining its core identity.
