A breakthrough in automotive surface protection is set to debut at SEMA 2025, where automotive protection innovator Avant Guard Coatings will introduce Formula 1051 – a self-leveling clear film that bridges the gap between traditional ceramic coatings and paint protection film (PPF).
Beyond Traditional Protection Methods
What makes this development significant isn’t just the product itself, but how it addresses long-standing limitations in automotive protection. Traditional ceramic coatings require frequent reapplication, while PPF installations often struggle with seams and edges. Formula 1051 offers a single-application solution that delivers the durability of film with the ease of a coating.
The technology emerged from an exhaustive development process spanning 1,051 versions – a number that reflects the company’s methodical approach to innovation. Unlike many industry players who rely on white-label formulations, professional-grade surface protection products from Avant Guard are developed entirely in-house.
Expanding Beyond the Flagship
While Formula 1051 leads the company’s innovation push, Avant Guard is launching with a complete ecosystem of over 20 detailing products. The line includes specialized compounds, ceramic spray sealants, and corrosion-inhibiting shampoos – all developed with the same scientific rigor as their flagship product.
Industry Impact and Future Vision
The company’s dual focus on professional detailers and advanced DIY enthusiasts signals a shift in how high-end automotive care products are marketed and distributed. Through a certified installer program, Avant Guard aims to build a network of trained professionals while making their technology accessible to skilled enthusiasts.
Looking ahead, the company has outlined ambitious expansion plans for 2026, including distribution in 25+ countries and the development of new surface protection technologies. Their commitment to sustainability is evident in plans to introduce biodegradable formulations across their maintenance lines, proving that advanced auto detailing solutions can be both powerful and environmentally conscious.
The automotive care industry will get its first look at these innovations when Avant Guard makes its official debut at SEMA 2025, where live demonstrations will showcase the technology’s capabilities at Booth #12453 in the North Hall’s Restyling & Car Care Accessories section.
