Hadi H. Heidari knows what it’s like to watch quality music go unheard. As a former DJ and music blogger, he spent years navigating an industry where breaking through without label backing felt nearly impossible. Now, drawing on over a decade of experience building companies in cybersecurity and artificial intelligence, he’s created a solution designed to change that reality.
Tunepact, Inc. is Hadi’s answer to an entrenched problem in the music industry: independent artists have the talent but lack the marketing infrastructure that major labels provide. The platform functions as an AI-powered marketing hub, offering musicians the kind of strategic planning, fan engagement tools, and performance analytics that were previously accessible only to signed artists.
At the core of the system is Toni Tunepact, a virtual AI assistant that generates personalized promotion strategies for each song an artist releases. The AI-driven marketing planning approach removes much of the guesswork from launching new music, providing actionable steps tailored to an artist’s specific situation and goals.
Beyond marketing plans, Tunepact includes TunePage, a bio-link hub that consolidates an artist’s online presence, along with fan relationship management tools and growth analytics. The aim is to make professional-grade marketing both simple and affordable for musicians working outside the traditional label system.
Hadi’s’s technical background informs the platform’s design. His experience spans both AI development and cybersecurity, giving him insight into building secure, scalable systems. That combination of music industry familiarity and technical expertise has attracted attention from established accelerators and tech companies.
The Founder Institute, a startup accelerator with a global presence, selected Tunepact for its program, validating both the business model and market opportunity. The company has also secured backing from major technology companies including Google, AWS, and Atlassian, providing both resources and credibility as the platform scales.
“Every artist deserves the chance to be heard, discovered, and funded,” Heidari said. “Tunepact is building the tools to make that possible.”
Early users have responded positively to the platform’s approach. One beta tester described the experience as having a partner rather than just a tool. “The AI marketing planner gave me clear steps that actually worked, and I finally felt like I had a label-level strategy without the label,” the artist said.
The platform reflects a broader shift in how independent musicians approach their careers. Rather than waiting for label deals, artists increasingly seek systems that let them maintain creative control while accessing the infrastructure needed to build sustainable careers. Tunepact positions itself as the comprehensive solution for independent musicians looking to compete on that new playing field.
Hadi has assembled a team of advisors, interns, and industry specialists to strengthen both product development and market positioning. The approach mirrors his experience as a serial founder, where building the right team and partnerships proves as important as the technology itself.
For independent musicians, the traditional path often meant choosing between artistic freedom and professional marketing support. Tunepact’s model suggests those don’t have to be mutually exclusive. By packaging label-level tools into an accessible platform, the company aims to prove that independent artists can achieve both discovery and sustainability on their own terms.
