Two pioneering thought leaders who bring decades of leadership experience responsible for generating more than $650 million in client revenue have built a consulting practice around a counterintuitive premise: the smartest people in the room often aren’t using the highest form of intelligence available to them.
Ross Arntson, a former CEO and entrepreneur, and Garry Johnson, a retired Master Hypnotherapist, founded Infinite Mastery Consulting on research suggesting that IQ, logic, and memory aren’t the peak of human cognitive ability. Instead, they raise awareness to metacognition—what neuroscientists describe as the capacity to observe and modify your own thought processes in real time.
“Most people run their mental software automatically,” the founders explain. Their target clients—entrepreneurs, corporate executives, and high-net-worth individuals—tend to be addicted to personal growth yet find themselves hitting invisible income ceilings or wrestling with persistent personal barriers despite their success.
A Self-Optimizing System for the Mind
The core of their approach is a change technology called Metacognitive Modulation, or M2. Unlike traditional coaching that might address specific behaviors or mindsets, this cognitive framework for personal transformation treats the mind like a computer that can optimize its own programs while running, meaning each day, you are upgraded from the previous.
The methodology focuses on the interplay between sensory input, thoughts, and emotions. By bringing conscious attention to how information merges with memories and language. Users and practitioners alike, learn to interrupt reactive patterns and recalibrate their internal states. The goal isn’t just solving one problem—it’s creating what the founders describe as a “self-reinforcing cycle” where awareness builds on itself.
When someone asks themselves “Wait, why did I react like that?” they’re activating the anterior prefrontal cortex, a brain region dedicated to self-observation rather than reaction or emotion. This simple pause, according to the neuroscience they cite, immediately begins changing neural patterns.
Beyond the Coaching Industry
Infinite Mastery Consulting pairs Metacognitive Modulation with what they call the Infinity Process—together described by some clients as a “living vision board that you learn once and live forever.” The combination addresses the mechanics of thought observation and the real time access to peak flow states, giving you the ability to actively interpret and shape the reality you live in every day.
But the founders’ ambitions extend beyond private consulting. They envision their metacognitive techniques and methodologies being adopted by the coaching and psychological industries as a sustainable, technology-free and drug-free solution to the mental challenges commonly experienced by high performance individuals and teams.
At the core of Infinite Mastery Consulting is the belief that every individual has the responsibility to honor the S.E.L.F. (Spiritually-Evolving-Life-Force) and fully question the perceived boundaries of human potential. It’s an ambitious goal that positions their work not just as executive consulting but as a broader movement toward what they describe as “spiritual evolution.”
For now, their consulting approach to mastering the mind behind the mind, the program behind the programs, remains focused on high performers who recognize something fundamental: having a successful external life doesn’t necessarily mean you’ve mastered the internal operating system driving it. The question they’re asking their clients to consider is, “Are you managing your mind, or is your mind managing you?”
