While most kids their age are busy with homework and video games, Hudson and Mason Boyce are documenting something more ambitious: their attempt to change how young athletes engage with lacrosse. The brothers have transformed their personal journey as players into a platform that’s attracting attention from families across the country who want an unfiltered look at youth sports.
What started as simple videos has evolved into something more substantial. The brothers share everything from tournament performances to training sessions, but they’re also capturing the less glamorous parts—the early morning practices, the losses, the grind of improvement. It’s this authenticity that seems to resonate with their audience of players, coaches, and parents who follow their youth lacrosse content and training programs.
More Than Just Highlight Reels
The Boyce brothers aren’t trying to make lacrosse look easy. Their content shows the full picture: friendships formed on the field, lessons learned from defeats, and the discipline required to improve. They’ve built what they call a community around these values, emphasizing that character matters as much as skill.
But they’re not stopping at social media. The brothers have launched the Boyce Bros Academy, a training series available through a dedicated app. According to them, they’re the first to offer this type of youth-focused lacrosse training platform in this format. The move suggests they’re thinking beyond viral videos and toward sustainable educational content that can help young players develop their skills in a structured way.
Expanding Beyond the Field
Their ambitions extend into unexpected territory. This summer, they’re launching “Lax Cat,” an illustrated children’s book series. It’s an interesting pivot that reflects their broader goal of making lacrosse more accessible to younger audiences who might not yet be playing competitively. The lacrosse education and youth development initiatives demonstrate they’re thinking about the sport’s growth at multiple entry points.
The brothers also produce podcasts, run giveaways, and review equipment—essentially creating a media ecosystem around youth lacrosse. They’ve identified what they call a gap in the market, claiming to have “cornered the youth lacrosse community” in ways that traditional sports media hasn’t.
The Bigger Picture
Their stated goal is direct: become a household name in youth lacrosse. It’s an audacious claim for two young athletes from the Pacific Northwest, a region not traditionally known as a lacrosse hotbed. But that might be part of their appeal. They’re proving that dedication to the sport can create opportunities regardless of geography.
What makes their approach noteworthy isn’t just the content they create, but their insistence on values that sometimes get lost in youth sports: humility, respect, and genuine love for the game. Whether they achieve household name status remains to be seen, but they’re already influencing how young athletes and their families think about lacrosse, one video and training session at a time. For families looking for authentic lacrosse training resources for young athletes, the Boyce brothers are offering something that didn’t exist before.
