After two decades of orchestrating corporate events across Tokyo, Dubai, and the United States, Jennifer Storey has channeled her extensive experience into two distinct ventures that address critical gaps in the events industry. Her companies, Eventsecution Global and JStoreyEventstoBusiness, represent a comprehensive approach to both elevating event management standards and empowering industry professionals seeking career transformation.
Eventsecution Global operates as a boutique destination management company specializing in M.I.C.E. (Meetings, Incentives, Conferences, and Exhibitions) events, incentive travel, and destination representation. The firm differentiates itself through relationship-driven service delivery, positioning clients as primary stakeholders rather than mere customers.
Storey’s career trajectory through major hospitality brands including IHG and Emirates Airlines, along with positions at international DMCs and nonprofit organizations, has provided her with a unique perspective on industry challenges. This diverse background spanning multiple continents has enabled her to build an extensive network of vendor relationships and cultivate a loyal client base that forms the foundation of her business approach.
The boutique nature of the event management company allows for tailored solutions that align specifically with each client’s brand goals and messaging requirements. This customized approach draws on two decades of industry expertise gained through national and international event execution.
Recognizing a significant gap in professional development opportunities for event planners, Storey established JStoreyEventstoBusiness as a mentorship platform designed specifically for corporate event professionals. The coaching service addresses what she identifies as systemic undervaluation of event planners who often find themselves trapped in survival mode despite possessing transferable skills and entrepreneurial potential.
“Aside from Eventsecution Global, JStoreyEventstoBusiness is my newest baby. I created it because I saw a gap in how event planners are being undervalued and stuck in survival mode. I have led so many planners in my career who are very talented and have other passions outside the events world. A lot of them want to exit the workforce and want to focus on their family or some were let go and have no idea on what the next step is for them. I wanted to create something different. A trusted, human centered network that understands the event industry world, where they are coming from and their industry specific skills and needs,” Storey explains.
The mentorship program targets corporate event planners seeking to transition from traditional employment structures to entrepreneurial ventures. The coaching framework emphasizes achieving time and financial freedom while helping professionals leverage their existing skills in new business contexts. This approach serves as a catalyst for both personal and professional growth, enabling clients to build confidence while pursuing scalable business opportunities.
Through JStoreyEventstoBusiness, participants receive guidance on transforming their event planning expertise into sustainable business models that prioritize work-life balance and financial stability. The program specifically addresses the needs of professionals who want to move beyond the constraints of traditional employment while maintaining their connection to the events industry.
Both ventures reflect Storey’s commitment to evolving the events industry beyond transactional service delivery. By combining high-touch event management services through Eventsecution Global with professional development opportunities via JStoreyEventstoBusiness, she has created an ecosystem that supports both corporate clients and industry professionals.
The dual business model addresses market needs from multiple angles, providing comprehensive event solutions while simultaneously developing the next generation of event industry entrepreneurs. This approach positions both companies to expand their market reach and establish credibility within an industry experiencing significant transformation.
As corporate events continue to demand more sophisticated management approaches and event professionals seek greater career flexibility, Storey’s ventures offer timely solutions that acknowledge the evolving nature of work in the events sector. The combination of boutique event services and targeted professional mentorship creates a unique value proposition that serves both immediate client needs and long-term industry development.
